17 Ways To Get More Traffic To Your Blog Posts
If you are writing a good blog post but don’t get much traffic to your blog post then don’t worry you are at the right place. In this post, we will show you the 17 most amazing ways to get more traffic. All you need to follow these awesome strategies and then you can get more traffic to your site. We hope that these strategies will definitely help you to get a wide audience so let’s get started.
Publish Long-Form Blog Posts
Creating long-form blog posts is very important if you want to get more traffic to your site. According to a study long blog posts get 56% more social media shares than content that has less than 1,000 words. Therefore, focus on creating long-form blog posts because it can really help you to quickly grow your traffic. The more you focused on long-form content, the more you attract people to your site because people always look and search for detailed content that gives more information to them. So always try to create long-form blog posts that give a huge piece of information to people.
- Try to create long-form blog posts it really helps to get traffic.
- Focus on every single detail.
- Detailed and long-form content attracts more people.
Write About Trending Topics
One important thing that you keep in mind is that always come up with new ideas. The more your content will fresh and new, the more your content will instantly stand out. Because people always like something new and trendy. Therefore, your content should be something new or you can be the one who first covers that topic. You can find trending topics with the help of Google Trends. Or you can use a content marketing tool called exploding topics. These two can really help you to create content on trending topics.
- Always think out of the box while writing a blog post.
- Your blog should be on new and fresh topics because new topics can quickly grab the attention of the readers.
- Try to come up with something new and trendy.
Use Long Blog Post Headlines
One of the most important strategies that you need to follow is to try to add long headlines in your blog post. According to a study headlines that are between 14-17 words get the highest number of social media shares. But it doesn’t mean that you add unnecessary words in your headline, your headline should be related to your content. again keep in mind don’t add unnecessary words to your content. you can make long blog post headlines by adding relevant words that match your content.
- Long blog post headlines are beneficial for your blog post.
- Long headlines get more social media shares.
- But don’t use irrelevant words.
Comment On Related Blogs
It is one of the most amazing strategies, commenting on other related blog posts can get you, visitors. Although this doesn’t bring that many visitors but in the beginning every visitor is important. When you comment on other blog posts people will notice you and they want to know about you but here you need to remember one thing that doesn’t leave spammy comments. First carefully read that blog then comment related to that blog. Only then people will notice you and visit your site.
- Commenting on other related blog posts can really help you get traffic.
- People will notice that your site has also something beneficial and informative.
- It is an amazing strategy to get visitors to your site.
Repurpose Content For Different Platforms
So it is also an amazing strategy it is something different well, people think that creating long blog posts can only attract traffic yes it’s true it really works. But do you know? That you can get traffic through your existing content as well. How? Here’s how all you need to pick your best content that performed well. It means a post that got lots of shares on social media, had high-level comments, ranked highly in Google, drove lots of traffic, and got a share from a big-name blogger in your niche. The next step is you need to repurpose that content into a new format and post it on different platforms, you can post on:
- Podcast episodes
- YouTube Videos
- Presentations
- Instagram stories
- Guest posts
- Infographics
Promote Your Content In Email Newsletters
You may share your content on social media forums no doubt it’s a great way to get traffic. But do you know? You can use one more strategy here trust us you will get more traffic through this than sharing content on social media platforms. But first, you need to focus on building your email list once your email list is built send out newsletters of your content via your email list it can bring more traffic to your site. It is an awesome strategy you must try and you will see the positive results.
- Sending newsletters through an email list is very effective.
- It can bring more traffic than sharing content on social media platforms.
- You should try this strategy to get positive results.
Guest Blog On Legit Blogs In Your Niche
If you think that guest posts can bring a huge number of visitors to your site then it’s not true. According to a study, guest posts can bring a total of 50 visitors to your site. But here you need to follow one simple strategy through that your guest posts will drive your targeted audience to your blog. And the strategy is you just need to focus on super-relevant sites. When you focus on super-relevant sites your guest posts work really well and drive huge traffic to your site.
- Guest posts can work well when you focus on relevant sites.
- If you are using this strategy then keep in mind to focus on relevant sites.
- Amazing strategy
Optimize Your Blog Posts For SEO
Posts that are optimized for search engines can get you more traffic that’s why it is very important to optimize every post that you publish around a specific keyword. If you just started blogging then you should use long tail keywords. these keywords are proved very beneficial for your blog post. If you want to find long-tail keywords then there is a very great tool that you can use called “Answer The Public” this tool is amazing and generates questions that people ask about the topic that you want to cover in your post.
- Optimizing your blog post for SEO is important
- Long-tail keywords are good for your blog.
- Optimizing your blog post is a great way to get traffic.
Launch A YouTube Channel
YouTube channels can help you a lot to drive traffic, as YouTube is the 2nd most popular website on earth. People spend hours and hours watching YouTube videos this is the reason YouTube is the 2nd popular website. That’s why when you post your content on YouTube in the form of a video you can get more traffic. One thing to keep in mind creates content that quickly grabs the attention of the viewer because when they like your video content they will visit your site as well.
- YouTube is the 2nd popular website.
- It helps to drive traffic.
- Your content should be awesome.
Create Learning Hubs
Creating learning hubs is beneficial for your site, learning hubs are basically pages that link to a bunch of related content on your site. And sometimes contains links to content on other sites too. You can create your own learning hub as well. First, find a topic for your hub, and try to find the topic that people are looking for. In other words, your topic should be according to the interest of people. The next step is to pick a list of your best content that helps people to learn something. The final step is to organize your content into sections, you can make sections according to your content. and that’s it your learning hub is ready.
- Creating your own learning hub is a great idea.
- Your topic should be very interesting that fulfill the need of people.
- Pick the best list of your content.
Build A Community On Your Blog
An active comment section is important in your blog post, it allows people to share their thoughts regarding your blog post. The first, thing that you need to do is make it super easy to leave a comment. If your comment section is not easy people will find it difficult to leave comments. If your site uses the word press then here is a little recommendation for you. you can use the built-in comments system it has lots of spam but it has the lowest barrier to entry of any comments. Moreover, if you use this you don’t need an account to log in or anything. And people who want to leave a comment on your blog post will just enter their name and email address and that’s it. One more thing replies almost every comment because through this people will know that you care about them.
- Make an easy comment section.
- Try to reply to every single comment.
- Through this, you build a good relationship with your audience.
Write Twitter Threads
Twitter is one of the biggest social media platforms you can stand out on Twitter through Twitter threads. Twitter threads are a cluster of tweets strung together, don’t know how to make Twitter threads here is the procedure for how you can do this. First, use the topic that is already trending on Twitter or you can search for your topic. Then create 15-20 tweet threads on that topic. The most important thing add a call to action in your final Twitter thread tweet, through this you will allow people to do something at the end of your thread. The CTA can be to follow you on Twitter or sign up for your email list.
- Twitter is a great social media platform.
- Twitter threads are the best way to stand out on Twitter.
- Try to find a trending topic.
Internal Link Between Posts
It is a great strategy through this strategy you can get traffic on our old content as well. Want to know how? here’s How internal links are great for SEO it helps your readers to find your old posts that are lost in the so much content on your site. Imagine a new visitor lands on your site he may face difficulty to find the old content. Therefore, internal links help readers to easily reach that content. All you need to do is simply add internal links to your new content.
- Internal links can drive traffic to old content.
- Add internal links to your new content.
- It is helpful for new readers to find your old content.
Improve Your Blog’s Design
Blog design is very important in your blog post it has a strong impact that can make or break your blog’s success. Therefore, you should pay a special attention to your Blog’s design it also grabs the attention of the readers. A good design can help your blog stand out because people like or dislike your content on the basis of its design. Therefore, it is very important to make a design that quickly catches the attention of the readers.
- Always come up with amazing blog designs.
- Blog design has a very strong impact.
- It can quickly grab the attention of the people.
Use Podcasting
Podcasting is a great way to stand out your blog post, you can get traffic through podcasts by using two main ways. The first, one is you can start your own podcast, while the second one, is you can go on someone’s podcast as a guest. In our suggestion, the second option is best for you because if you go with the first one it will take a ton of effort and time that you can spend on your actual blog. Once your blog post gets huge traffic you can go for other forums as well like YouTube channels or podcasts.
- Using podcast is a great way to get traffic on your site.
- On podcasts, you can talk about your content because a huge number of people listen to podcasts.
- Through podcasts, you will get a chance to talk about your blog posts.
- Promote your content via podcasts.
Promote Your Blog Posts On Reddit And Quora
Promoting your blogs on Reddit and Quora is a great idea because Reddit and Quora and other online communities have the potential to send great traffic to your content. People ask questions on Reddit and Quora all you need to find a question that someone is asking in that community. Try to find a question that you can easily answer, then write an answer don’t give them full information just basic answers, and add a link to your site in the end as a way to learn more if they are interested to learn deep about the subject they will land on your post by simply clicking the link.
- Reddit and Quora is the best way to promote your blog.
- Answer the question of someone and leave a link on your site if they want to learn more about the subject.
- It’s a nice strategy you must try.
Use Prominent Sharing Buttons
Social sharing buttons are a great way to share content on social media platforms. It makes it easier to share content on social media forums. There is no rocket science in it all you need to do is click the button and you are done. So now you can see that the social sharing button is so convenient to share content. “Share This” is a great tool that helps you add a social sharing button to your blog.
- Sharing buttons is very helpful.
- They help to share content on social media easily.
Conclusion
If you want to get more traffic to your blog posts then these 17 tips can prove very helpful for you. We hope that these tips will help you a lot to attract a huge traffic on your site. If you are a beginner and freshly start blogging then these tips will help you a lot to create a good blog post and get you huge traffic on your blog posts. We always want good for you which is why we always come up with amazing tips that will surely help you to run your site smoothly. If these tips will help you out in your blog posts then we will be very happy, we love to serve you.
Top 57 SEO Insights Google John Mueller 2023
57 SEO Insights From Google’s John Mueller
Do you know what is insights in SEO? Let’s discuss SEO insights are easily digestible and actionable highlights of data related to search engine optimization. SEO insights help you to identify important trends to start your SEO strategy and also help you to use the SEO tools most effectively. As Google’s Search Advocate, John Mueller shares so many SEO insights so let’s have a look at the 57 SEO insights from Google’s John Mueller.
Google Doesn’t Have 200 Plus Ranking Factors
You might already know that Google has said in the past that they have 200 plus ranking factors its algorithm takes into consideration when ranking the content. However later on Google has officially announced that this information is false and misleading. Moreover, it creates a very bad impression of how its algorithms work. So now we can say that Google doesn’t have 200 plus ranking factors. But there are over 200 ranking factors that can be considered correct.
- There are over 200 known ranking factors Google have
- Some factors are proven, however, some are controversial
Quantity Of Backlinks Doesn’t Matter
Google doesn’t consider irrelevant links, one good link from a relevant website can be more powerful and effective than millions of unnecessary and irrelevant links. So if you are thinking about running a website then you need to know that according to Google quantity of backlinks doesn’t matter to the algorithm.
- Generating a relevant link is all you need.
- According to Google, there is no space for irrelevant links.
Changing Dates Won’t Improve Rankings
If you thought that changing the publishing dates on webpages, without changing the content can improve the rankings of your website then you are wrong. It will not help to improve the ranking of your website on Google search results. Your ranking will remain the same as it was before. Because Google crawls for fresh content and changes the date of your webpage, this trick won’t work with Google. Therefore just giving a new date to your article or blog doesn’t mean your article becomes new and fresh it remains the same. Therefore if you want to improve the ranking of your webpage you need to create fresh content.
- Changing the dates of your content won’t work with Google.
- Google only crawls with fresh content.
- Try to generate new content to improve the ranking of your website.
Duplicate Content Is Not A Negative Ranking Factor
Google’s John Mueller clarifies that duplicating a content is not a negative search ranking factor. In other words, if you are repeating the same content on multiple pages of your website it doesn’t rank your website lower in search results of Google. Therefore Google doesn’t punish your website for duplicating the content. So you don’t need to worry it doesn’t affect your SEO and also doesn’t have a negative ranking factor.
- Duplicate content is allowed
- It doesn’t affect the ranking of your webpage.
Presentation Can Impact Rankings
The presentation of your website is very important, it may impact the search visibility. Therefore if your website has a good visual presentation then it can impact its visibility in search engines. The more good presentation means the more visibility of your website on Google search results. So if you want to make your website more visible then you must concentrate on the presentation of the website.
- Presentation of the website can improve the visibility
- Improve the visibility of the visual presentation of the website.
Customer Reviews Are Not A Ranking Factor
Google’s John Mueller said that customer reviews are still not taken into account when it comes to web search results. Customer reviews are not a factor for web searches, but they are not totally irrelevant in terms of gaining visibility in Google search results. So it is clear that customer reviews won’t hurt or affect the search results, however, it will impact the ranking of your website.
- Customer reviews are not counted in a ranking factor.
- It is not used by Google’s algorithm to rank web search results.
Might Take A Month To See Ranking Changes
There is no fixed time period for search ranking changes after you made improvements to your website. After you are done with fixing quality issues on your website it may take up to a month to see changes in Google’s search results. So there is no fixed time search ranking but it is an idea that it could take a month to see changes.
- If you have done big changes to your website then it could take a month, however, it is not sure.
- So if you are thinking to make changes to your site then keep this in mind.
If you are thinking to remove comments from your website then don’t do this. Because removing comments can hurt or affect the search rankings of your website, it is stated by Google’s John Mueller. Therefore, all website owners should avoid removing the comments from their websites. If you still want to remove comments from your website then you will see the consequences. However, John Mueller doesn’t give any recommendation on removing comments or not. It’s totally up to website owners whether they want to remove the comments or not.
- Removing the comments from the website is not good.
- It affects the ranking of your website.
- Still, it’s totally up to you whether you want to remove the comments or not.
Core Web Vitals Is More Than A Tiebreaker
John Mueller confirms the core web vital ranking factors are more than just a tiebreaker. He also said that it is a ranking factor, however, it also doesn’t replace relevance depending on the sites you work on. Another thing that website owners should keep in mind is that with core web vitals is more than a ranking factor. It is also something that affects your site’s usability after it ranks.
- It is more than a tiebreaker
- It doesn’t replace the relevancy depending on the sites you work.
Traffic Doesn’t Impact Core Web Vitals
Google calculates a website’s core web vitals score from actual site visitors who have opted-in for chrome to measure the various page experience metrics. Google Search Console does not show CVW scores for pages that have not met with minimum traffic thresholds. Core web vital scores are calculated from actual traffic, but the traffic itself does not influence the scoring. The actual number of visitors to your site is not a factor when it comes to core web vitals.
For core web vitals the traffic to your site is not important as long as you reach that threshold.
It is an important and easy-to-use free tool that helps to promote the ranking of local search engine optimization. Google My Business is essential just like optimizing your website. Google uses several factors to determine where a business should up in local search results. There are three important factors that are distance, relevance, and prominence.
- Google My Business (GMB) helps businesses get found in local search results.
- It is a tool that helps businesses to be easily shown in search results.
Product Price Is Not A Ranking Factor
So Google’s John Mueller said that product prices don’t have an impact on SEO web search rankings. If you want to make the ranking higher of your website then you must focus on making a strong SEO strategy. Therefore, offering affordable prices may help your website to attract a huge traffic, but it doesn’t have any impact on search rankings. So if you are thinking that offering affordable prices to the people doesn’t increase the ranking of the website, but a strong SEO strategy can make the ranking high.
- The product price does not have an impact on search rankings
- If you want to improve the ranking of your website then you need a strong strategy.
Word Count Is Not A Ranking Factor
If you are thinking that if my content is longer and has more words then I can improve the ranking of my website. This theory is illogical for Google, word count doesn’t matter for search rankings. If your content is short but relevant then Google will recognize it and offers the same value that it gives content who have long but relevant information. Therefore word count is not important for Google and if you want to make your website ranking higher then you should focus on relevancy rather than word count. As Google’s John Mueller said it doesn’t make sense to rank content based on word count.
- Word count can not improve the ranking of your website
- Google values the relevant content.
- Create relevant content and make the ranking higher.
Original Page Titles Are still Used For Rankings
Mueller confirms that the original page titles play an important role to improve the ranking of the webpage. The carefully crafted page title you wrote will still be used for search rankings even if Google replaces it in the SERPs. The original page title can be used to improve the ranking of the website. It is stated by Google’s John Mueller during the Google Search Central SEO hangout recorded on September 3, 2021. Therefore using original titles can not affect the rankings in fact it can improve the ranking of your website.
- Website owners can use the original page titles.
- It can improve the ranking of the website.
There is no E-A-T (Expertise, Authoritativeness, Trustworthiness) ranking factor. However, it is important for Google but E-A-T is considered a concept, not a ranking factor. So if you thought that it can improve the ranking of your website then you are wrong. It doesn’t have any kind of impact on your website.
- E-A-T is not considered a ranking factor, it is just a concept.
- It can not improve the ranking.
There Is No Single Deciding Factor In the Search
Search engines are getting better at recognizing images, but there is no single ranking factor you can point to and say it’s the deciding factor above others. A ranking factor may carry considerable weight for one query and not matter at all for another. Therefore, you can not say that this factor plays an important role. Because maybe that factor plays an important role in that query but it doesn’t play a role in other queries.
- It is really hard to say that this kind of factor is important.
Heading Tags Are A Strong Signal
A heading is a very strong and important part if you want to send strong signals to Google then you must add effective headings in your content. It helps to tell Google that what a page is about and what you want it to rank for. As we mentioned earlier that Google values relevant content that contains proper information. Therefore, headings play an important role in giving the clarity that this page is about this topic. In other words, headings give an identity to the topics of the content. So if you want to make your content more recognizable by Google you need to use effective headings in your content.
- Headings play an important role.
- Heading Tags works as a strong signal to Google.
- It gives identity to your content.
Keywords In The Domain Name Do Not Impact Rankings
If you are putting the keywords in the domain name then you are making a mistake it doesn’t have any impact on the ranking of your website. A website is not any more likely to rank for a particular keyword if that keyword is in the domain name. Therefore using keywords in the domain name is not a good idea. So keep this in mind that you should avoid these types of things, if a website has a keyword in its domain name doesn’t mean it’s more relevant and effective than others for that keyword.
- You should avoid putting keywords in the domain name
- It doesn’t have an impact on the ranking of your website.
Make The Focus Keyword As Visible As Possible
If you are creating content for your website then you need to focus on the focus keywords of your content. Google’s John Mueller advises all website owners that they should put focus keywords on their pages where it’s most visible. They must include titles, headings, subheadings, and so on. Therefore, if you want to tell Google something about your page then you must put focus keywords in your content. Use that keyword in your titles, in your headings, subheadings, etc.
- Focus keywords play an important role in the content.
- Try to use focus keywords as many times as you can.
- It enhances the visibility of the content.
Improve It Or Remove It
Creating a good content is very important in order to improve the ranking. But if your content is old and you feel embraced that this content does not look so good. In this situation, Mueller says that if you want to improve the quality of your content then improve it. But if you feel that this content is not worth it then remove it. If you have no intentions to improve the content then it’s better to remove it.
- If you want to improve the content then it’s good.
- And if that content looks bad or old to you then simply remove the content.
Put Unique Content Above The Fold
All the website owners should put some unique content above the fold of the page. Unique content is important as it quickly catches the attention of the readers. So try to add unique content to your website. There is always some content that is duplicated on different pages. However, the website owners should always try to put some unique content at the top of the page. Because if you start your content with unique lines then Google values your content and it improves the ranking of your site.
- Putting unique content is very important at the top of the page
- Unique content quickly catches the attention of the readers.
Spelling And Grammar Are High Priority
Grammatical and spelling errors are not allowed by Google. Because Google has seen these errors as a quality issue as they can directly impact a user’s experience. Google’s John Mueller said That spelling and grammatical errors are something that’s a bit more of almost like a gray zone. Therefore if you are writing a content for your website you need to be very careful. Because small errors can be harmful to your website’s ranking. All the website owners should be very careful while creating a piece of content.
- Website owners should be very careful while writing a content.
- Spelling and grammatical errors can be problematic for the website.
- These errors can create quality issues.
Most Contents Gets Indexed Within A Week
When you create a new content or a new page is published it can take some time may be several hours or several weeks to be indexed. However, Google’s John Mueller said that if your content is very good then the content is picked up and indexed within a week. Therefore if you want that your content is picked and indexed as fast as possible you should focus on creating good content. As we mentioned Google like and value good and relevant content, so it’s very important to create good content.
- Good content is very important to get indexed within a week.
- If your content is not that much good then it will take time to get indexed.
Different Formats Is Not Duplicate
If you post the same content on your blog that is in your video it’s still considered different. Video and blog post is not considered duplicate content. Because Google is not capable to transcribe the dialogue in the video written in the content. Therefore website owners can use the dialogues of their videos in their blog posts.
- If you are using the same content in your video and blog posts then it still should be considered different.
- It will not be considered duplicate content.
Lots Of Affiliate Links Are Ok If the Content Is Valuable
If your webpage has a valuable content then there is no harm in having a lot of affiliate links on your website. Website owners have the freedom to use as many affiliate links as they want on a single page of their website. However, the condition is only one is that the content must be valuable and useful. Google’s John Mueller said that there is no problem from our side to add affiliate links to your website. However, the content on your website should be relevant and valuable.
- There is no harm to add a lot of affiliate links to your website.
- Website owners have the freedom to use affiliate links.
Embedded Videos Have Value As Uploaded Videos
It’s perfectly fine to use embedded videos from sources, it has the same SEO value as videos natively hosted on a website. Mueller said that it is very common to use CDN (content delivery network) for videos. Therefore website owners can use embedded videos as embedded videos have the same value as uploaded videos. If it works for your users and content for indexing then it’s totally fine.
- Embedded videos are not harmful.
- Website owners can use embedded videos as it has the same SEO value as uploaded videos.
Too Many Internal Links Can Lower their Value
If you are using a huge amount of internal links on the same page of your website then it can lower the value of your website. In this case, Mueller said that internal links are used for better understanding the structure of the webpage. However, if you are adding a huge amount of internal links on the same page of your website then It’s harder for search engines to understand the context of the individual pages within your website. Therefore it’s good to avoid too many internal links on the same page of your website.
- Using too many internal links on your website is not good.
- It can lower the value of your website.
- Try to avoid too many internal links.
Images Instead Of HTML For Charts
Mueller recommends that website owners to use images instead of plain charts in the main content. Images look more good instead than plain charts, there is no benefit to coding a chart with HTML. Using images with an understandable attribute is more better than coding charts. Therefore, website owners should keep in mind that using images is better than using plain charts in the main content.
- Images are better than plain charts.
- Website owners can use images in the main content.
Anchor Text Should Provide Context
Just like internal links helps Google to discover more articles within a site same as anchor text provides context to what the linked page is about. It is helpful to inform you that this part of my website gives information about this topic. So this is how website owners use anchor text for those internal links. Therefore, website owners can use anchor text to inform clearly about the different parts of their website.
- Anchor text provides context to inform what the link page is about.
- It is a useful tool
Long Anchor Text Gives Google More Context
Long anchor text can be helpful for a website, there is nothing wrong with using the long anchor text on a page. If you are using the long anchor text on your page then it is good for your website. If you are using long anchor Context then it means you are giving more context to Google. Because Google uses anchor text to learn more about the page being linked to. That’s why the longer you use anchor text on your webpage, the more you are giving context to Google.
- Long anchor text is useful for your website.
- The longer anchor text means the more context you are providing to Google.
Google Doesn’t Understand Sarcasm
If you are using a sarcastic tone in your content then it could endear readers, but won’t work with Google. In fact, Google’s algorithms can misunderstand Sarcasm which could be problematic for you. Therefore, you should avoid such type of things that contains critical information. Google only understands and values relevant and good content. So try to create good content with proper information that is easily accepted by Google.
- Google can misunderstand the sarcastic tone.
- Try to avoid such things that can be problematic for your website.
技术性SEO
Some Types Of Schema Markup Can’t Be Combined
In the search results some of the rich result types Google can combine and some of them Google can’t combine. In other words, Google’s rich results can combine certain types of structured data markup but not others. Google’s John Mueller gives an example for better understanding he said that if you have a recipe and you have ratings then we can often combine that in the search results in one rich results type. On the other hand, if you have an FAQ and you have a how-to then these things we couldn’t combine these in a single rich result type.
- Google can combine some of the rich results.
- However some results Google can not combine.
No Benefits To A Flat URL Structure
Google considers and treats URLs as identifiers of content, not as a way to understand your website’s structure. Google is not concerned with how many slashes there are in a URL therefore, you don’t need any kind of artificial flat directory structure. So there are no benefits to a flat URL structure.
- There is no need to hide that kind of URL structure from users.
- Google considers URLs as identifiers of the content.
404 Errors Are Normal
If your site has 404 errors then you don’t need to worry these errors are very normal. Google does not treat them as a negative ranking factor. Therefore, there is no need to be concerned if your site pages are showing 404 errors. Mueller said that it’s normal the only thing that is problematic for us is when the homepage starts returning 404s in this situation you need to worry but otherwise 404 errors are very normal.
- If your site is showing 404 errors then this is normal.
- There is no need to be concerned about this error.
CCTLD Not Required For Geotargeting
It is not required CCTLD (Country Code Top Level Domain) like Dot de German is not compulsory for Geotargeting searchers In that country. Google’s John Mueller said that if you want to use Geotargeting then there are two ways that you can use it. The first one is you can use CCTLD which would be dot de for Germany and the second one is you can use the generic top-level domain for Geotargeting setting in the search console.
- Although it is not required for Geotargeting
- But if you want to use this Mueller recommends two ways.
No Technical Fix For Quality Issues
You can’t fix the quality issue of your website with technical changes if you want that search engines to take your website seriously. Then here you need a strong strategy for your website because technical changes won’t work for improving the quality issues. Technical fixes can only get you so far with improving search rankings. But it can’t fix the quality issues of your website. Therefore if you want to improve the quality of your website in this case you need a strong strategy.
- Technical changes can’t fix the quality issues of your website.
- If you want to improve the quality issues then you must need a strong game.
URL Length Is A Light Signal For Canonicalization
If you are thinking that shorter URLs are better for SEO, then you are wrong. Google’s Mueller already clarifies that shorter URLs might look better but in reality, it’s just a side effect. The length of a URL is a light signal that Google uses to determine which version of a URL is canonical.
- Google chooses URL length as a light signal for canonicalization.
- Shorter URLs might have side effects.
Keep URLs The Same When Revamping A Site
If you are making changes or improvements to your website just make sure that the URL of your website remains the same. Because Google considers URLs as an identifier of your website so just keep in mind if you want to make some changes to your website the URL should remain the same. If you change the URLs along with changes to your website then it means you have to again start from the beginning in terms of search rankings.
- If you are making changes to your website then make sure the URLs still remain the same.
- Changing URLs can be problematic for you.
Structured Data Is An Extremely Light Signal
If you really want that Google recognizes what page of your website you want to rank for. Then structured data is proven to be helpful for you. it helps to communicate with Google and inform Google that what a page is about. However, SEOs shouldn’t depend on it to have a huge impact on search rankings because it is a light signal. Therefore, if you want to tell Google that what page you want to rank for then should communicate it via main content.
- Make the content more obvious if you want to rank higher on Google search results.
- SD is an extremely light signal.
Multiple H1 Tags On The Same Page Are Fine
Google Does not restrict you from using more than one H1 headings on the same page. Publishers have the freedom to use as many H1 headings as they want. For this Mueller also said that publishers can use H1 tags as often as they want on a page. There is no limit, neither upper nor lower bound. The ranking of your website will rank perfectly fine with one H1 tag or with five H1 tags.
- There are no limitations to using H1 headings.
- Publishers can use as many as they want.
Nofollow Links In Guest Posts
Google considers guest posts as promotion for the author’s site, so any links within the content are not considered natural links. Therefore, a nofollow tag must be present to prevent Google from thinking you are involved in some kind of link scheme. Mueller said that the part that’s problematic is the links if you are providing the content or the link, then those links should have the rel-sponsored or rel-nofollow attached.
- Google doesn’t consider the guest post as a natural link.
- A nofollow tag must be present to prevent problems.
Google Prefers JSON-LD Structured Data
There are two types of structured data that you can mark up your website with. so the two main types are the number one is JSON-LD while the other one is microdata. Google supports both types of structured data but mostly prefers JSON-LD structured data.
- Structured data has two main types.
- Both
- Both types are accepted by Google but mostly prefer JSON-LD.
Keywords-Rich Meta Titles Not Against Google’s Guidelines
Google’s guidelines are not against keyword-rich meta titles, however, Google only wants the relevant titles that perfectly match with your website. Previously it was believed that keyword-rich meta titles were considered keyword stuffing and resulted in a demotion. In this case, Mueller said that it is not against our webmaster guidelines. We would not say it’s problematic, but you could improve things if you had a better-fitting title because we understand the relevance a little bit better.
- Relevant titles are all that Google needs.
- Google is not against keyword-rich meta titles.
General SEO
SEO Won’t Become Obsolete
According to Mueller, SEO will never be obsolete, moreover, he says that search engines will never become that much advance that SEO become obsolete. Therefore people who are worried that SEO become obsolete should change this thinking because it is never going to happen. Because content whether it is good or not can never rank without SEO.
- Content can’t rank without SEO.
- SEO can not become obsolete.
Perfect Time For An SEO Side Hustle
With the launch of the page experience update, Google’s John Mueller says that now is the perfect time to get into optimizing the websites. Moreover, he says that a good consultant who helps a site get into the green can be worth a lot of money. If you like this kind of work, if you like working on a low level on websites then now is the right time to get into optimizing the websites.
- If you like to work like this then now is the right time to take start.
Sometimes There Is No SEO Solution
Mueller says, that sometimes SEO is not the solution for making the ranking of your site better. Moreover, he says sometimes you can’t do anything, it’s not something you can fix by just buying a bunch of links. Sometimes it’s just that the site strategy becomes obsolete.
- SEO is not all the time solution for making the ranking better of your website.
- Sometimes your website becomes obsolete which is why SEO can’t help you.
Google Indexes Mobile Versions Of Pages By Default
The change to mobile-first indexing means Google indexes the mobile versions of a page by default, rather than the desktop. Mueller said that the change with mobile-first indexing is that we will use the mobile version (m-dot) as the version for indexing, instead of the www desktop version. For most sites this change has already happened, therefore, if your site is already indexed with mobile, nothing will change.
- In this case of sites with separate mobile URLs that means the m-dot version is used for indexing.
Don’t Rely On Google Discover Traffic
If you see a lot of visibility from Google discover traffic then it is very good. However, Mueller clearly says that don’t rely on Google discover traffic because it is something that can change quickly. Therefore, it is better that you should not too much rely on Google discover traffic.
- People should not fully rely on Google discover traffic.
- It can be changed quickly.
Build Links With Digital PR
Google’s John Mueller says that building links with digital PR (Public Relations) is not spam. It’s just as critical as technical SEO probably more so in many cases.
- Building links with digital PR is not spam.
Mobile And Desktop Rankings Are Contextually Personalized
Desktop and mobile rankings are different and it is very normal. Some users search on mobile, while some users use desktop for searchings and it can influence the rankings. Mueller says that sometimes if you are searching on a smartphone then maybe you want more local information because you are on the go. However, if you are searching on the desktop you may want more images or more videos which is why it can influence the search rankings and it is absolutely normal.
- Mobile and desktop rankings are different
- But it is very normal
Syndication Can Impact Rankings
Mueller speaks that if you are republishing the content on another website, then it is considered duplicate content. If your goal is to reach a wide audience then this is good for you. however, if your goal is that only your site ranks for those queries, then syndicating or publishing is not a good idea.
- If you want to reach a large audience then it is a good idea.
- But if you do this for ranking then don’t do this because it won’t work.
Search Is Not A Science
If you want to rank higher on search engines then it doesn’t mean you have to follow the same steps that everyone is following. Searching is not a rocking science there are multiple ways to make the ranking of your website high. Therefore, you don’t need to follow the same steps the other website is doing to achieve the ranking. Through using different ways you can also improve the ranking of your website.
- Searching is not rocket science.
- There are multiple ways to improve the ranking of the website.
Core Updates Impact Google Discover
Mueller says that we do use a number of the same quantity algorithms in discovery as we use in web search. When a broad core update happens in web search it’s very common that you would also see changes in discover as well. So that’s certainly not totally unrelated.
- If traffic goes up or down after a core update, but your search rankings are stable it can be due to the changes in discover.
Google Doesn’t Index All Pages
Mueller says that Google doesn’t index all the pages of a website, even if it knows about the pages, and it’s totally normal. Moreover, he mentioned that as much as 20% of pages to not indexed.
- Google doesn’t index everything on the website.
- It is normal
There Is No Sandbox Or Honeymoon Period
There is no such thing as a Google sandbox where new pages are deliberately held back from appearing in search results. Nor is there a honeymoon period where new pages get a boost in rankings because Google has a preference for fresh content. Therefore when you published a new page Google assumes where it should rank. And sometimes Google’s assumptions end up inaccurate which is why a page may initially rank high and then see an abrupt drop.
- Sometimes Google makes assumptions related to content.
- Sometimes things end up a bit higher and sometimes a bit lower.
Low Traffic Doesn’t Mean Low Quality
If your content has low traffic then it doesn’t mean that the quality of your webpage is low. If you are thinking about removing the pages just because it doesn’t have much traffic is not a wise decision. Don’t remove pages because maybe it contains useful information.
- Do not remove pages due to low traffic.
- It doesn’t mean your content has low quality.
Conclusion
So these are the 57 SEO insights from Google’s John Mueller. We hope that these SEO insights help you if you are running a website. These SEO insights are very useful for website owners. And it is very important for website owners to learn about these SEO insights if they want to run their websites effectively and smoothly.
